Turning Baby Essentials Into Bestsellers: How We Doubled Conversions in 90 Days
Recent Case Studies
Client Overview
A family-owned baby essentials store struggled to stand out in a crowded e-commerce market. They had minimal online presence and had only experimented with a small Google Ads budget. Although there products were of top quality they had previously struggled to break above the 2x ROAs on their advertising efforts.
The Challenge
- Low brand visibility in a competitive niche. Only posting regularly on Instagram.
- A DIY website that lacked conversion-focused design.
- High cart abandonment rates due to slow site speed and unclear product benefits.
- Low Average Order Value when visitors converted into customers.
Our Approach
Website Rebuild
Website Rebuild We created a user-friendly design with clear categories, prominent CTAs, and an optimized checkout flow. Giving visitors the best experience when shopping online.
Targeted PPC Campaigns
Targeted PPC Campaigns Using Facebook Ads we were able to find new prospects using higher quality videos that were scripted by our team. Once we found our winners we scaled our campaigns reaching new heights.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) We analysed user behaviour with heatmaps and made iterative adjustments—such as better product images and simplified site navigation—to lift conversion rates. We worked closely with the client to test different promotions that helped increase our Average Order Value (AOV).
Optimising Current Email Sequences
Optimising Current Email Sequences The client already had sequences setup in place but we dissected the copy and headlines to find the winners
Key Results
- Conversion Rate Doubled within 90 days.
- Cost Per Acquisition (CPA) was reduced by 50%, boosting profitability.
- Cart-Abandonment Rate dropped by 20% after checkout flow optimizations.