Brightening Lead Generation for an Electrician: Leads Tripled in 60 Days
Recent Case Studies
Client Overview
A local electrical services company relied heavily on word-of-mouth referrals. They had a simple business website but virtually no digital marketing strategy. With no website nor any advertising efforts as prior they were getting leads through word of mouth and past customers. However this was no longer sustainable for them as work flow dropped drastically.
The Challenge
- Lack of online visibility in a competitive local market.
- Reliance on outdated marketing (flyers and print ads).
- High cost-per-lead (CPL) from scattered efforts like random social media boosts.
Our Approach
Local SEO Campaign
Local SEO Campaign We optimized Google Business Profile listings, added location-specific keywords, and built local backlinks to boost map pack visibility. This helped the client show up for relevant keywords that presented prospects.
Precise PPC Targeting
Precise PPC Targeting Launched a Google Ads campaign targeting neighbourhoods in a 20-mile radius, using high-intent keywords like “emergency electrician near me.”
Full Functional Website Build
Full Functional Website Build Created a clean, responsive, and conversion-focused landing page alongside a website featuring real customer testimonials and 24/7 emergency contact details.
Key Results
- Lead Volume Tripled within 90 days.
- CPL Decreased by 40% through hyper-local ads and better landing page optimization. Prior to 10 leads a month we were able to 3x their business.
- Brand Awareness Soared, with the electrician now ranking in the top 3 for local searches.