Plumbing the Depths of PPC Success: Cutting CPL in Half for a Local Plumber
Recent Case Studies
Client Overview
A growing plumbing business was seeking help as their previous agency was not able to achieve the goals that the client had set out for himself, due to the nature of the business and focusing on more emergencies the current strategy in place was not producing the results he wanted. Due to fierce competition within the industry he was not able to achieve 1st page whenever his keywords were searched.
The Challenge
- The absence of a strong online footprint meant stiff competition with established local plumbers. On many different search terms that related to the industry, the client was not able to be found online.
- Low website trust signals (few testimonials, no accreditation badges). The website did not have conversion elements on the website compared to their competitors. Causing our client to lose business to other competitors.
- Inconsistent call volume that needed a stable lead pipeline. Due to being a full-time business owner with a team, it was a struggle not having consistent leads and cashflow.
Our Approach
Hyper-Local PPC Strategy
Hyper-Local PPC Strategy Targeted specific zip codes with urgent service keywords like “24-hour plumbing repair” to maximize high-intent clicks.
Trust-Building Website Upgrades
Trust-Building Website Upgrades Prominently displayed licensing, insurance credentials, and real-time appointment scheduling.
Call-Tracking Integration
Call-Tracking Integration Enabled dynamic call tracking to pinpoint which keywords and ads drove the highest-quality leads.
Key Results
- CPL Cut by 50% within 45 days as ads reached homeowners ready to hire immediately.
- 30% Increase in Call-In Appointments, thanks to trust signals and simplified booking options.
- Higher ROI on marketing spend, allowing the plumber to invest in additional service vehicles.